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Seminar Title:  
Practical Public Information New and Established PIOs

DATES:  12/6/2021 through 12/7/2021

INSTRUCTOR(S):  Miriam Dickler

LOCATION:  Drury Plaza Hotel - 828 Paseo De Peralta, Santa Fe, NM  87501

HOTEL:  Drury Plaza Hotel - Santa Fe, NM  505-424-2175
$89 Single/Double
Book Room Online Here

COURSE REGISTRATION FEE:  $325.00 Includes all training materials, and a Certificate of Completion.

Instructor Bio

Miriam Dickler is the former Director of Communications for the City of Charlottesville, Virginia.

In her six years with Charlottesville, she served as primary city spokesperson, led a staff of four and an

office responsible for media relations, public relations, community engagement, web and social media

content and the City’s three PEG television stations.

The Charlottesville Director of Communications is also the Lead Public Information Officer (PIO) for

Emergency Management, the City's Freedom of Information Act (FOIA) Officer and a senior advisor to the City Manager.

Prior to working for Charlottesville, Ms. Dickler served in a similar role as the first full-time Public

Information Officer for the City of Harrisonburg, Virginia, building that city’s communications operation from the ground up.

Over the course of her career in local government, she was the primary communications official for

multiple events that attracted widespread national attention and responsible for directing teams of local

and regional communications professionals through those events and their aftermaths.

In early 2018, Ms. Dickler stepped away from local government communications to explore new

opportunities. She is currently working with James Madison University in Harrisonburg to design a local

and state government continuing education curriculum. She also consults independently for individuals

and organizations.>br>

Ms. Dickler is proud to have been called “one of the best PR professionals” and “a dedicated

communications miracle worker” by her colleagues. She lives in Charlottesville with her husband.

Pre-Payment is not required to register or attend IN-PERSON seminars. Pre-payment is required for WEBINARS and ONLINE COURSES.


Course Objectives

In the ever changing landscape of media and public information, having a confident, competent Public Information Officer on your team is vital to your organization’s success.
This course will familiarize participants with basic public information tools and techniques. The course is appropriate for new and established PIOs. They will learn about the keys to writing successful press releases, communicating through traditional and social media and basic insights into effective crisis communications. Attention will be paid to interview skills and writing for the general public. There will be opportunities to practice using the skills taught in the course as well as to bring questions about issues within departments.

At the end of this course, participants will have the skills and knowledge to

  • Draft press releases
  • Write meaningful public service announcements
  • Conduct a simple press conference
  • Confidently handle media interactions
  • Understand the uses for a diverse range of communications tools
  • Be prepared for crisis, including the practical application of skills taught in NIMS training

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November 29 - December 10, 2021


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