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News Media Relations
Length of Seminar:
2 Days
Instructor: Ruthanne Gordon
Course Overview:
Everyone is watching the moves you make. Especially, the
Media.
News media coverage depends a lot on how
YOU handle situations. It can be a "win-win" situation
if there's an atmosphere of cooperation between your agency
and media.
This course is for everyone who might come
in contact with journalists; which means every law enforcement
officer on the street - not just Public Information Officers.
Of course, you'll learn how to write and deliver an effective
press release - but there is so much more to understanding
the media than reading a prepared statement.
By working with a former member of the media,
you'll learn from the inside out what they really want.
This course takes you beyond the duties of a Public Information
Officer - it puts you in front and behind the camera - making
media decisions. Nothing better prepares you than real experience
and no other media course offers you more.
In addition you will learn the business of
news, the rating wars, the operations, and how reporters
get stories. Understanding the media's "big picture"
prepares you to make better "news" decisions.
The purpose of this course is to provide
you with the background and tools to handle members of the
press. It is meant to help you understand the business and
how journalists operate, both on a day-to-day basis as well
as in a crisis situation.
- Learn the "business" of news:
How journalists get their stories, what they are looking
for and why they look for certain story angles.
- Learn how the Freedom of Information Act
impacts what you say.
- Learn why pictures can be so important.
- Learn how to put together a public information
procedure.
- Learn how other agencies have handled
media identification.
- Learn how to handle members of the media
at crime scenes.
- Learn how to write a press release and
dispense information.
- Learn how to handle the press in difficult
situations.
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